Bik Bok - Broken Yarn

Campaign site     Flash     AS3     Flex     Model View Controller     amfphp remoting   

"Bik Bok aims to be the first choice of young girls between 14 and 28 years of age, where the main target group is girls 17-22 years old. This target group is into trends and all the twists and turns in the fashion world, so the Bik Bok shops always have the updated collection with something fresh and new every week"

At 6 pm and 9 pm three new gift certificates was published, and users competed in finding the broken yarn. A counter was visible for the users, so he/she always knew when someone has grabbed one of the prizes. Instant win made this campaign a success.

The competition is now over, but a demo is available. All connection with back-end is now turned off, so there is always available prizes to win. Can you find the broken yarn?

All images, clothing data and competition status was loaded into flash via XML or amfPHP remoting. For security we had all coordinates for the broken yarn on server, where the server only responded with true or false.

The design is by the swedish designer Hugo Ahlberg.

Launch site

Norsk Tipping - Mine tall

Campaign site     Flash     AS3     Flex     Model View Controller     amfphp remoting   

"Norsk Tipping is Norway’s leading games company, wholly-owned by the Norwegian state. The company's main objectives are to provide the Norwegian people with responsible games and entertainment within social acceptable conditions, and at the same time ensure a secure and long-term profit for the beneficiary organizations."

Instead of using your own lottery numbers on the coupon, we encourage people to choose the numbers based on their personality or their voice.

You are presented with questions like “when are you born”, “what is your favorite color” and so on. The lottery numbers are created based on your answers. When you have 7 numbers, you can choose to print, e-mail, sms, create background or bet on the numbers.

I did the flash and coding for the framework and the personality analysis, while Thomas Hegge coded the voice analysis. The design is by Frozentoy.

Launch site

Nidar - Sure Skrikerunger

Campaign site     Flash     AS2     amfphp remoting   

"Nidar is the largest supplier of sweets to the Norwegian market. With sales in 2006 of NOK 1089 million and approximately 500 employees, Nidar’s share of the Norwegian market as of November 2007 was 33.2 %."

Nidar wanted attention when they launced their new sweets, Sure Skrikerunger. We came up with a playful game in flash where you control the sweets while you face an evil hungry monster. Take a look for yourself and see if you can get through all three levels.

Launch site

Norsk Tipping - Verp din rekke

Campaign site     Flash     AS2

"Norsk Tipping is Norway’s leading games company, wholly-owned by the Norwegian state. The company's main objectives are to provide the Norwegian people with responsible games and entertainment within social acceptable conditions, and at the same time ensure a secure and long-term profit for the beneficiary organizations."

Let the hen create your 7 lottery numbers. But be aware, if you don't feed her right, play the correct music or set the temprature, she wont produce good quality eggs. Adjust the handle bars and create your own numbers.

Launch site

Miscellaneous banners

Banner     Flash     AS2

Statkraft - April Fools' DayApril Fools' Day

"The Statkraft Group is a leading player in Europe within renewable energy. The Group generates hydropower, wind power and district heating and constructs gas power plants in Norway and Germany. Statkraft is a major player on the European energy exchanges.The Statkraft Group is a leading player in Europe within renewable energy. The Group generates hydropower, wind power and district heating and constructs gas power plants in Norway and Germany. Statkraft is a major player on the European energy exchanges."

This campaign is mentioned by Wikipedia, as one of the most talked-about April fool of all times. Basically, we said that Statkraft had developed a technology called Starpower, a future energy source. We YouTubed the video and shut down statkraft.no (so it would look like the server could not handle the huge amount of incoming traffic), and soon enough all the newspapers and television stations picked up on that and started the media exposure. I worked with the banners and Internet strategy.

The banner to the left was published April 1st. The one to the right followed the next day.

Nordea - OTP

"Nordea’s vision is to be the leading Nordic bank, acknowledged for its people, creating superior value for customers and shareholders. Nordea has around 10 million customers, approximately 1,400 branch offices and a leading netbanking position with 5.1 million e-customers. The Nordea share is listed on the OMX Nordic Exchange in Stockholm, Helsinki and Copenhagen."

Banners to inform what you have to do if you have recently started your own company, or if your existing company is changing.